DIGITAL, PRODUCT AND PARTNER MARKETING

Tech, business, and AI savvy marketer and program manager driving initiatives that increase growth and profit.

CAREER SUMMARY

Marketing Expertise: Extensive product marketing background developing industry and buyer-specific use cases, positioning and messaging, personas, content, tools, and campaigns to target and engage business and technology buyers in targeted markets. 

Business Development Leader: Expert at forging new business relationships with alliance partners to gain consensus on developing and executing partnership strategies and marketing programs worldwide. 

Marketing Strategy and Execution: Successfully develop and deploy go-to-market strategies and joint marketing initiatives with leading technology company alliances to launch new products, create awareness, and generate leads. 

Organizational Style: A high-energy and dedicated manager with a comprehensive outlook who balances practical business acumen with a unique creative drive to envision what is genuinely possible. 

KEY ACCOMPLISHMENTS 

Led marketing for a Microsoft 365 E5 deployment and adoption program that achieved a 10x increase in active users and recurring revenue including a 57% open rate and 93% click-to-open rate from an email campaign.

Generated a $2M Pipeline: Planned and executed a record-breaking, integrated partner marketing program with IBM to create leads that generated a $2 million pipeline. 

Built a Successful Public/Private Partnership: Initiated and secured the University of Washington, Center for Information Assurance and Cybersecurity, as a founding member of the Open Mainframe Project with IBM and the Linux Foundation.

Broke Lead Generation Records: Generated over 6,000 qualified leads, topping records, from an integrated, multi-partner industry marketing initiative to shift bankers’ perception of Microsoft. 

Achieved a Stellar Response: Achieved a 64% response rate from a joint online and print direct mail marketing campaign with Cisco featuring Linux, SAP HANA, and Cloud. 

PROFESSIONAL EXPERIENCE

Marketing Consultant (2014 - Present)

Microsoft Digital Marketing Consultant, AG Consulting (11/22 - 6/24)

Intuit Partner Marketing Go To Market Specialist, JeffreyM  (01/22 - 10/22)  

  • Planned and executed joint go-to-market programs with QuickBooks Online Solution Providers. Built joint value propositions, content, and lead generation campaigns to increase revenue by migrating customers from desktop to cloud-based solutions. 

  • Delivered four public cloud and four private marketplaces with distribution partners.

Avalara Partner Marketing Manager, Bee Talent (6/21 - 1/22)  

  • Launched multi-channel lead generation programs to target large accounting firms to increase sales. 

F5 Program Manager, Simplicity (1/21 - 6/21) 

  • Created a global editorial calendar in Smartsheet to gain company-wide visibility into product launches, marketing, and PR activities.  

Business Program Manager, WW Education OEM, Microsoft, JeffreyM (April 2017 - Present)

  • Conceived and implemented a Microsoft PowerBI analytics application to capture daily hardware inventory in 22 countries to gain supply chain visibility and competitive insights that were not previously possible.  

  • Initiated a program to transform Excel compliance reports into competitive intelligence tools to manage hardware pricing and availability in 20+ countries that reduced reporting time from 20 days to 5 hours.

  • Managed a program to launch a portfolio of 30+ new education devices with Acer, Dell, HP, and Lenovo in 20+ countries through over 40 resellers.

  • Plan and execute embedded executive briefing programs and keynote speaking engagements at key industry and Microsoft in-person and virtual worldwide events.

Partner Marketing Manager, Virtuozzo, Seattle WA (Oct 2016 - March 2017)

  • Planned and executed a digital marketing program to monetize open-source partner solutions that increased visits by 25% and referrals by 16%.

Microsoft Partner Marketing Manager, JeffreyM (March 2016 - Sept 2016) 

  • Developed customer use cases, managed device seeding and customer evidence programs, and produced  6 Windows 10 Pro case studies on Toshiba hardware. 

  • Delivered 3 Internet of Things (IoT) visioning videos featuring three vertical solutions (Personal Insurance, Fleet Management, and Cold Chain Logistics)  on the Microsoft Azure IoT platform.

Global Alliance Marketing Manager, SUSE, Seattle, WA (2015)

  • Jointly developed and executed go-to-market initiatives (GTM) with Dell, Cisco, and IBM for SUSE Linux Enterprise and Open Source solutions, including OpenStack and software-defined storage. 

  • Spearheaded worldwide event programs for IBM, Dell, and Cisco partner events. 

  • Generated a $2 million pipeline from a joint marketing campaign with SAP and IBM. 

  • Achieved a 64% response rate from a joint marketing campaign with Cisco. 

  • Managed SUSE’s partner marketing program to launch IBM LinuxONE and KVM, generating favorable press coverage for SUSE in 40+ publications. LinuxONE includes KVM,

Marketing Consultant University of Washington, Tacoma, WA (2014 - 2015) 

  • Created marketing and communications plan for the UW Center for Information Assurance and Cybersecurity. 

Marketing Director and Curator, Eyewitness to History, Combat Cinematographer’s Life Work (2014 - present)

  • Curated life work of combat cinematographer.  

  • Restored fine art photography and videos and developed a digital portfolio. Targeted and engaged an international museum that will be featured in an upcoming major exhibit. 

Concur Technologies, Enterprise Solutions Marketing Manager, Redmond, WA, (2012 - 2013)

  • Created, developed, and managed US Enterprise marketing and execution plan to launch new SaaS products

  • Developed content, tools, personas, and training and delivered lead generation and sales enablement programs.

OpenText Corporation, Strategic Alliance Marketing Manager, Bellevue, WA (2010 - 2012)

  • Developed and managed strategic alliance marketing plans. Executed joint partner marketing programs with Microsoft, SAP, Cisco, and Oracle to create awareness and generate leads. 

Microsoft Corporation,  Redmond, WA 2004 - 2009

Product Marketing Manager (2006 – 2009)

  • Launched Microsoft Office in 16 industries, and produced over 200 customer pilots, 70 customer case studies, 16 whitepapers, 15 Business Value Sales Kits, 8 customer videos, and 20+ field, customer, and partner webcasts. 

  • Identified and validated high-value markets and solutions. Designed and developed value propositions, messaging, use cases, processes, demos, collateral, tools, and training. Executed joint marketing campaigns with ISV partners to create awareness and generate leads.

Industry Marketing Manager, US Sales and Marketing (2004 - 2006) 

  • Designed an integrated marketing and sales initiative with five partners and two publishers to change the banking industry’s perception of Microsoft from a desktop vendor to a strategic partner.

  • Attracted favorable media coverage in 170 sources, including Fortune, Business Week, and American Banker.

  • Generated over 6,000 qualified leads, topping records, from an integrated campaign. 

PROFESSIONAL DEVELOPMENT 

  • Digital Marketing Analytics Graduate Certificate Candidate, University of Washington, Seattle WA (2024)

  • Digital Marketing Graduate Certificate, University of Washington, Seattle WA (2017)

  • Information Security and Risk Management Graduate Certificate, University of Washington, Seattle WA (2015)

  • Multimedia/Web Design, Lake Washington Technical College, Kirkland, WA (2009 - 2014)

TECHNICAL PROFICIENCIES

Web Design, HTML/CSS, Adobe Creative Cloud (Dreamweaver, Acrobat, Photoshop, InDesign), Microsoft Office (Word, Excel, PowerPoint, OneNote, Outlook, PowerBI, SharePoint, Teams), Internet of Things (IoT), Lotus Notes, Email, CRM, CMS, SQL Server, SaaS, Open Source Software, Virtualization, Linux, Windows 10 Pro, Information Security, Cloud Computing, Salesforce, Relayware, Wrike, Digital Marketing, Pardot, SEO, SEM, Google Analytics, Facebook, Squarespace. AI tools include ChatGPT, Copilot for Microsoft 365, Claude, Gemini, and Perplexity,

Education

MBA, Information Systems, Stern School of Business, New York University, New York, NY 

BA, Music, Goucher College, Towson, MD